An advertising poster for Ischia commissioned by the Naples Provincial Tourism Board, designed by Giuseppe Riccobaldi del Bava in 1941. The work represents the Italian poster tradition of the interwar period, when travel and tourism promotion became a significant vehicle for visual communication.
Riccobaldi del Bava was an Italian painter renowned for his expertise in travel, marketing, and industrial posters. This commission reflects his established reputation in the field of promotional design during the 1940s. The poster served the practical function of attracting visitors to the Campanian island through visual appeal and professional graphic composition.
About Giuseppe Riccobaldi del Bava
Giuseppe Riccobaldi del Bava (1887–1976) built a career as a painter and poster designer. He is most noted for his work on travel, marketing, and industrial posters, disciplines in which he achieved significant recognition. His contributions to visual culture extended beyond commercial work; he participated in the painting event at the 1948 Summer Olympics art competition.
Details
- Creator: Giuseppe Riccobaldi del Bava
- Year: 1941
- Commissioning body: Ente Provinciale per il Turismo Napoli (Naples Provincial Tourism Board)
- Object type: Advertising poster
- Subject: Ischia tourism promotion
Frequently asked questions
Who designed this poster?
Giuseppe Riccobaldi del Bava, an Italian painter specializing in travel, marketing, and industrial posters, created the work in 1941.
What was the purpose of this poster?
The poster was commissioned by the Naples Provincial Tourism Board to promote Ischia as a travel destination, a common function of marketing posters during the interwar period.
What is known about Riccobaldi del Bava’s career?
He was a notable Italian painter (1887–1976) whose reputation rested primarily on his expertise in travel, marketing, and industrial poster design. He also participated in the painting competition at the 1948 Summer Olympics.
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