The Fact-Check Protocol
In heritage tourism, credibility is the product. A wrong date, a misattributed architect, an invented anecdote — these are not minor errors. They undermine the trust that brings heritage travellers to you in the first place. Every CHO scheda and article goes through the same fact-check protocol before publication.
Every historical claim, verified against a primary source
The protocol applies to every scheda and every editorial article. It covers four categories of claim:
Dates and attribution
Construction dates, architect names, original owners, founding years. Each must be traceable to a published catalogue, registry document, or scholarly monograph.
Geographic and spatial claims
GPS coordinates verified against OSM / satellite. Distance claims (“10 minutes from the station”) verified against mapping tools. Nothing approximate presented as precise.
Architectural and stylistic claims
If a building is described as “the finest example of Liberty in Piedmont”, that claim requires a published source. Superlatives and comparative claims are either cited or removed.
Visit conditions and practical information
Opening hours, access conditions (“exterior public, interior private”) are checked against current information. Outdated or unverifiable practical claims are omitted or marked as approximate.
What verified claims look like in a published scheda
Here is the fact table from the Casa Fenoglio-Lafleur scheda — one of the 5,200+ published cards in the archive. Every value in this table has been verified against a citable source before publication.
| Address | Via Principi d’Acaja 11, angolo Corso Francia, 10138 Torino | ✓ Verified via cadastral registry + street view |
| Architect | Pietro Fenoglio (1865–1927) | ✓ Architettura Liberty a Torino, Regione Piemonte, 1981 |
| Year | 1902 | ✓ Building permit, Archivio Storico Città di Torino |
| Style | Italian Liberty, Cit Turin district | ✓ Guida ai palazzi Liberty di Torino, A. Codello, 2004 |
| Coordinates | 45.0732° N, 7.6620° E | ✓ Cross-checked OSM + satellite |
Open the full scheda → · See the published version with full gallery, map, and downloads.
In heritage tourism, your credibility is shared with your context
When a reader arrives at your B&B because they read a CHO article saying “Built in 1902 by architect X, this villa is an example of Y”, they come with a specific expectation. If that claim was invented or imprecise, the experience breaks — and they tell others.
The fact-check protocol means that every claim CHO makes in connection with your venue is verifiable. This protects your reputation, the CHO archive’s authority, and the reader’s trust simultaneously. Heritage travellers are a discerning audience — they check.
It also means CHO content stands up to AI scrutiny. AI tools are trained on the broader web, including academic and institutional sources. A CHO article that cites the same primary sources as the academic literature is far more likely to be cited by AI than one that invents plausible-sounding facts.
Frequently asked
Does the fact-check apply to claims I provide about my own property?
What sources does CHO accept?
What happens if an error is published?
Ready to build your presence?
- 10 place-cards near your venue, published within 30 days Learn more →
- Dedicated heritage map, embeddable on your website Learn more →
- One editorial guest post on the CHO magazine Learn more →
- Fact-check protocol identical to in-house editorial This page ↑
- Quarterly written review with Google Search data Learn more →