838,000 Heritage Followers — Two Organic Distributions per Publication
An organic heritage audience — already in place
These numbers were built over 28 years of editorial publishing — not through paid acquisition. The audience follows because of the content, not the boost. This is why heritage travel brands find CHO posts consistently outperform their own paid posts on the same platform.
Two posts per publication
Italian Facebook Wall
The Italian cultural heritage Facebook community — 838k members. Post includes a excerpt, the article link, and a heritage-focused image from the CHO archive.
CHO Community Share
Shared in the CHO heritage community newsletter and any cross-posting channels active at the time of publication (Instagram, additional Facebook groups by topic).
Reach without noise
Heritage travellers are a discerning audience. They follow CHO because they trust its editorial standard. A sponsored post from a hotel brand in the same community would be ignored or removed. A CHO editorial post about the heritage significance of a hotel’s building — mentioning the property — reads as relevant content, not advertising.
The distinction between “CHO writes about your venue’s heritage” and “your venue advertises on CHO” is intentional and maintained strictly. This is what gives the social distribution its value.