This manifesto, designed by Marcello Nizzoli in 1927, announces the inauguration of EIAR’s most powerful radio station in Rome. The poster represents a key moment in Italian broadcasting history and exemplifies Nizzoli’s versatile approach to graphic communication.
Nizzoli created this advertisement during a period of remarkable creative range, when he moved fluidly between Futurism, Cubism, and Novecento Italiano styles. His work for prominent commercial clients—from Campari to Martini—had already established him as a master of poster design by the mid-1920s. This manifesto for EIAR demonstrates his ability to synthesize avant-garde visual language with the demands of public communication and technological progress.
About Marcello Nizzoli
Nizzoli (1887–1969) was an Italian artist, architect, industrial and graphic designer who studied at the Accademia di Belle Arti in Parma. Influenced by Futurism and the work of Fortunato Depero, he became known for adapting diverse modernist movements to commercial and design contexts. He would later gain international recognition as chief designer for Olivetti, where he created the celebrated Lettera 22 portable typewriter.
Details
- Designer: Marcello Nizzoli
- Year: 1927
- Subject: Inauguration of EIAR radio station
- Location: Rome
- Type: Manifesto (poster advertisement)
Frequently asked questions
Who designed this manifesto?
Marcello Nizzoli, an Italian artist and graphic designer trained at the Accademia di Belle Arti of Parma, created this poster in 1927.
What was EIAR?
EIAR was Italy’s radio broadcasting organisation. This manifesto announced the inauguration of what was then Europe’s most powerful radio station in Rome.
What artistic movements influenced Nizzoli’s work?
Nizzoli’s design vocabulary drew from Futurism, Cubism, Viennese Secession, and Novecento Italiano, which he adapted to suit his diverse commercial clientele during the interwar period.
diLeonardoBistolfi.jpeg?w=768&resize=768,0&ssl=1 "La volontà o l'Industria by Leonardo Bistolfi, 1925")