This manifesto is a work by Luigi Martinati, an Italian illustrator, advertising designer and painter active in Rome during the twentieth century.
Martinati was born in Florence on 31 December 1893 and trained at the Academy of Fine Arts before moving to Rome in 1911, where he apprenticed with Federico Ballester, a prominent poster painter. From 1923 to 1941, Martinati designed posters spanning commercial advertising, tourist signage, political propaganda and major public celebrations. His work was produced primarily by the A.P.E. printing house on Viale Castrense in Rome during the 1930s through 1950s. He directed the IGAP advertising agency, one of Rome’s principal promotion firms, and collaborated with major film companies including Warner Brothers. Throughout his career, Martinati maintained a studio on Via Emanuele Filiberto in Rome, which he shared with fellow designer Tito Corbella.
About Luigi Martinati
Martinati sustained a prolific career in illustrative and advertising arts, working across commercial, political and entertainment sectors. He remained active in Rome until his death on 31 December 1983.
Details
- Creator: Luigi Martinati (1893–1983)
- Period: Early to mid-twentieth century
- Location: Rome, Italy
- Field: Commercial and advertising poster design
Frequently asked questions
Who was Luigi Martinati?
Luigi Martinati was an Italian illustrator, advertising designer and painter born in Florence in 1893. He trained at the Academy of Fine Arts and moved to Rome in 1911, where he became a leading figure in commercial and political poster design until his death in 1983.
Where did Martinati work?
Martinati was based in Rome from 1911 onward. He maintained a studio on Via Emanuele Filiberto and directed the IGAP advertising agency, one of Rome’s major promotion firms. His posters were printed primarily by the A.P.E. printing house.
What kinds of posters did Martinati design?
Between 1923 and 1941, Martinati created posters for commercial advertising, tourist campaigns, political propaganda and major public celebrations. He also collaborated with film companies, including Warner Brothers.
