Presented in March 2024, the BBCC Observatory of Cultural Heritage and Cultural Activities, operated by ABCOnlus, positioned itself as an independent voice in Italy’s cultural sector, offering rigorous analysis and data collection across multiple dimensions of heritage management and public engagement.
Core monitoring areas
The Observatory focuses on four key areas. Digitalisation monitoring tracks the adoption of digital technologies across Italian cultural assets, examines best practices and technological innovation, and promotes digitalisation as a tool for heritage enhancement, including through development of an educational game called CHO.earth. Visitor engagement analysis examines how Italians access and experience cultural assets, studies visitor behaviour and needs, and promotes wider, more diversified public participation through the BeniCulturaliOnline map. Management oversight monitors heritage governance policies, funding models and approaches, with emphasis on sustainable and efficient administration. Economic and social value assessment analyses different forms of heritage valorisation, measures culture’s economic and social impact, and promotes multifaceted approaches to heritage development that balance economic returns, social benefit and cultural significance.
Role in the cultural sector
The Observatory serves as a reference point for cultural heritage professionals, providing data, information and analysis to support strategic decision-making. It facilitates dialogue between public and private sector actors, encouraging collaboration to advance heritage conservation and promotion. The initiative commits to supporting sustainable development within Italy’s cultural sector, with stated aims to advance economic growth, social cohesion and quality of life.
Frequently asked questions
What data does the BBCC Observatory collect?
The Observatory gathers information on digitalisation levels, visitor behaviour, heritage management strategies and policies, governance models, funding approaches, and the economic and social impact of cultural activities.
Who can access Observatory findings?
Data and analysis are made available to the public, sector professionals and institutions to support informed and strategic decision-making.
What tools has the Observatory developed?
The Observatory has developed an educational game called CHO.earth focused on digitalisation, and the BeniCulturaliOnline map to promote visitor engagement with Italy’s cultural heritage.