An advertising poster for Italia in Amalfi, created by Mario Borgoni (Pesaro, 1869–Naples, 1931 or 1936), an Italian painter, illustrator, graphic designer and advertising specialist.
Borgoni trained at the Regio Istituto delle Belle Arti in Naples under Ignazio Perricci and later taught ornamental design at the same institution. Alongside his work in figurative and theatrical painting, he developed a substantial practice in commercial poster design. His professional output encompassed portrait painting—he frequently depicted women, including his wife Lilliana, whom he used as a model for many compositions—and ambitious advertising cartellonistica. He also produced major decorative works, including the dining room frescoes at the Palazzo Reale in Monza and the vault of the Salone Margherita in Naples.
About Mario Borgoni
Borgoni’s career bridged fine art and commercial practice at a formative moment in Italian graphic design. He studied under established painters and associated with figures such as Domenico Morelli, anchoring his practice within Naples’s artistic tradition while pursuing the emerging field of advertising design.
Details
- Creator: Mario Borgoni
- Location: Naples
- Object type: Advertising poster
- Period: Early 20th century
Frequently asked questions
Who was Mario Borgoni?
Mario Borgoni (born Mariano) was a Pesaro-born painter, illustrator and graphic designer who worked primarily in Naples, where he taught at the Regio Istituto delle Belle Arti. He practised both fine art and commercial advertising design.
What kind of work is this?
This is an advertising poster—in Italian, a manifesto—commissioned to promote Italia in Amalfi. Borgoni was prolific in poster and commercial graphic design alongside his work in painting.
Where can the work be seen?
The caption and available sources do not specify the current location or exhibition status of this poster.
