Advertising Poster for Gardone Riviera, 1936

Advertising Poster for Gardone Riviera, 1936
Manifesto – Gardone – Franco Mosca – 1936 — photo © Stefano Vigolo

An advertising poster from 1936 promoting Gardone Riviera, a town on the western shore of Lake Garda in the province of Brescia, Lombardy.

Gardone Riviera is situated on Lake Garda and is recognised as one of the most beautiful villages in Italy. The poster dates from an era when the town was establishing itself as a destination for visitors drawn to the alpine lake region. The design reflects early twentieth-century tourism promotion across northern Italy.

About Gardone Riviera

The town is located on the western shore of Lake Garda in Lombardy. It has been designated as one of I Borghi più belli d’Italia, a recognition of its architectural and natural heritage. The area is home to significant cultural landmarks, including the Vittoriale degli Italiani, a former residence of poet Gabriele D’Annunzio, now a national monument.

Details

  • Object type: Advertising poster
  • Date: 1936
  • Location: Gardone Riviera, province of Brescia, Lombardy
  • Region: Western shore of Lake Garda

Frequently asked questions

Where is Gardone Riviera?

Gardone Riviera is a town in the province of Brescia, Lombardy, situated on the western shore of Lake Garda. It is recognized as one of the most beautiful villages in Italy.

What is historically significant about the town?

Gardone Riviera is home to the Vittoriale degli Italiani, a former residence of poet Gabriele D’Annunzio, which he donated to the Italian State before his death. It is now a national monument.

Why was this poster created?

The poster was produced in 1936 as part of tourism promotion for Gardone Riviera, reflecting the period when the town was marketed as a destination for visitors to the Lake Garda region.

Sources

From the Cultural Heritage Online community archive, originally shared by Arte e Architettura del Ventennio in 2019. Editorial text © Cultural Heritage Online.

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