Fox Theatre
Built for the Yaarab Temple Shriners as a mosque, completed as a movie palace, and nearly demolished in the 1970s — the Fox Theatre survives as one of the most spectacular interiors in American entertainment architecture.
At a glance
The Fox Theatre occupies the northeast corner of Peachtree Street NE and Ponce de Leon Avenue in Midtown Atlanta, its Moorish minarets and ogee-arched entrance canopy visible from several blocks south. Opened on Christmas Day 1929, it was designed in a fusion of Moorish Revival, Egyptian Revival, and Art Deco styles that puts it in a category of its own in American theatre architecture. The main auditorium seats roughly 4,665 people beneath a vaulted ceiling painted to suggest an open sky above an Arabian courtyard — with clouds that drift in real time and stars that twinkle. It is an almost hallucinatory space.
Key facts
- Opened: December 25, 1929
- Architects: Marye, Alger & Vinour (Olivier J. Vinour principal designer)
- Style: Moorish Revival / Egyptian Revival / Art Deco
- Capacity: approx. 4,665 seats
- Original patron: Yaarab Temple Shrine (originally planned as mosque; completed as movie palace)
- Address: 660 Peachtree Street NE, Atlanta, GA 30308
- National Historic Landmark: 1976
History
The Yaarab Temple chapter of the Ancient Arabic Order of Nobles of the Mystic Shrine commissioned a new temple in the late 1920s, intending a building that would serve both as a ceremonial mosque for Shriner functions and as a rentable auditorium. The architects Marye, Alger & Vinour, led by Olivier J. Vinour, designed an elaborate Moorish-Egyptian fusion complex. William Fox, the cinema exhibitor who had built a national chain of movie palaces, was brought in as a partner to help finance the construction, and his name was attached to the building. Fox went bankrupt in 1929 — the building he had lent his name to opened the same year — and the theatre passed to other operators.
The Fox survived the Depression and the Second World War as a major Atlanta venue, hosting films, concerts, and theatrical productions. By the 1970s, however, the economics of large movie palaces had collapsed, and Southern Bell Telephone announced plans to demolish the Fox and build an office tower on the site. The response from Atlanta’s civic community was extraordinary: a preservation campaign called “Save the Fox” raised funds and lobbied the city, eventually resulting in the building’s designation as a National Historic Landmark in 1976 and a long-term lease arrangement that kept it as a performance venue.
A major restoration in the 1970s and periodic subsequent campaigns have maintained the interior in extraordinary condition. The Fox today operates as one of the busiest performing arts venues in the United States, hosting touring Broadway productions, concerts, and the Atlanta Ballet.
What you see
The exterior on Peachtree Street is restrained by the standards of what lies inside: a cream and tan brick facade with Moorish arched windows, two small minarets flanking the main entrance canopy, and an illuminated marquee that extends over the pavement in the tradition of the great movie-palace facades. The building is set back slightly from the sidewalk, allowing the full height of the minarets to read against the sky.
The auditorium is the reason to come. The vault above the main house is decorated to simulate an open sky over a Moorish courtyard — stars appear to twinkle, clouds drift across the dome via a dedicated cloud projection system, and the walls are faced with ornamental plasterwork that suggests a casbah of tiled arches and geometric screens. The proscenium arch is an ogee curve trimmed in gold. The effect is total immersion: sitting in the Fox, you are plausibly not in Atlanta in any identifiable year.
Practical information
- Tours: Guided public tours available on selected Saturday mornings; advance booking required
- Events: Hundreds of performances annually — check the Fox Theatre website for current schedule
- Admission: Tour price varies; event tickets via Fox Theatre box office
- Allow: 90 minutes for a guided tour; arrive early to photograph the lobby
Getting there
The Fox Theatre is at 660 Peachtree Street NE in Midtown Atlanta. The North Avenue MARTA station (Red and Gold lines) is approximately 0.4 miles south on Peachtree Street. The Arts Center MARTA station is 0.6 miles north. Street parking and multiple parking garages are available in the immediate vicinity. Hartsfield-Jackson Atlanta International Airport is approximately 10 miles south via the MARTA Gold/Red lines direct from the Domestic Terminal.
Nearby
- High Museum of Art — major art museum 0.5 miles north on Peachtree Street; Renzo Piano expansion (2005)
- Margaret Mitchell House — birthplace of Gone with the Wind, 0.3 miles south
- Ponce City Market — adaptive reuse of a 1920s Sears warehouse, 0.8 miles east
Sources
- National Park Service, National Historic Landmark nomination, Fox Theatre (1976)
- Historic American Buildings Survey (HABS) documentation, Fox Theatre
- The Fox Theatre — official history (foxtheatre.org)
- Atlanta Preservation Center documentation
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