Virtual tours are immersive digital experiences that allow visitors to explore locations remotely using 360-degree panoramic images and interactive navigation. These tours can be accessed on Google Street View, Google Maps, and viewed with VR headsets.
In 2021, Italian museums accelerated digital adoption through virtual tours, 3D scanning, and augmented reality, with 76% present on social media by 2020.
Since 1998, BeniCulturaliOnLine has offered virtual access to hundreds of Italian museums, castles, and archaeological sites. Venice’s museums can now be explored through immersive video tours created with Google Arts & Culture.
Published in March 2020, this article examines how Italian cultural institutions responded to pandemic closures by adopting digital tools to maintain audience engagement.
