Hic et Nunc Winery
Hic et Nunc — Latin for “here and now” — is a winery in the Piedmontese hills of the Province of Asti, positioned within the Monferrato wine country at approximately 45° N latitude. The name reflects a philosophy of attention to the present moment in viticulture: wines made with care for each specific vintage, each specific parcel, in a landscape shaped by centuries of vine cultivation. The estate sits in rolling terrain that forms part of the Langhe-Roero and Monferrato UNESCO World Heritage wine landscape.
At a glance
- Type
- Winery and agritourism estate
- Region
- Piedmont, Province of Asti, Monferrato hills
- Style
- Piedmontese viticulture; traditional and contemporary wine production
- Location
- Monferrato hills, Province of Asti, Piedmont, Italy
- Coordinates
- 45.0232° N, 8.3754° E
Overview
The winery occupies a hillside position in the Asti area of Piedmont, one of Italy’s most historically rich wine territories. The Monferrato and Asti hills produce a wide range of DOC and DOCG wines — from the celebrated Barbera d’Asti and Moscato d’Asti to the lesser-known but equally distinctive Grignolino and Freisa — across a landscape of vine rows, stone farmsteads, and medieval towers. The Latin name Hic et Nunc signals a production approach anchored in the characteristics of each harvest and each site, rather than industrial consistency.
History
Viticulture in the Asti hills has deep historical roots, with archaeological evidence of wine production dating to pre-Roman times and documentary records of organised vine cultivation from the medieval period. The Benedictine monasteries that shaped the agricultural landscape of Piedmont from the early Middle Ages codified many of the viticultural practices — careful hillside terracing, varietal selection, cellar discipline — that underpin production here today. Modern family wineries in the area typically combine inherited vineyard land with new investments in cellar technology, navigating the tension between tradition and contemporary market demands.
What you see
The estate presents the characteristic landscape of the Monferrato wine country: hillside vineyards planted in the disciplined rows that define the UNESCO-listed scenery, a farmhouse complex with cellar facilities, and panoramic views across the vine-covered slopes. Visitors to the winery typically encounter a combination of vineyard walks, cellar tours, and guided tastings of estate-produced wines. The surrounding countryside offers the visual language of Piedmontese rural heritage — stone buildings, hazelnuts and vines alternating on the slopes, and the changing colours of the vineyard through the seasons.
Cultural significance
Hic et Nunc operates within the Piedmont Wine Country landscape inscribed on the UNESCO World Heritage List in 2014, a recognition of the exceptional cultural, agricultural, and scenic value of the Langhe-Roero and Monferrato hills. Wineries in this territory are custodians not only of agricultural production but of a living heritage landscape — the result of centuries of human interaction with the natural environment. The winery’s name itself articulates a philosophy aligned with the slow food and terroir movements that have globally repositioned Italian wine culture.
Practical information
- Address
- Province of Asti, Piedmont, Italy (check official website or contact for exact address and visiting hours)
- Visits
- Wine tastings and estate visits typically by appointment; check the winery’s official website for current arrangements
Getting there
The winery is located in the Province of Asti, approximately 50 km east of Turin. Asti railway station is served by trains from Turin (approx. 45 minutes) and Milan (approx. 1.5 hours). From Asti, travel by car through the Monferrato hills following local provincial roads. Torino Caselle Airport is the nearest international airport (approx. 70 km); Milan Malpensa is also within reach (approx. 100 km).