Maserati Dealer — Showroom Modena
This Maserati dealership and showroom in Modena sits at the heart of Italy’s Motor Valley, the stretch of Emilia-Romagna between Piacenza and Bologna that gave birth to Maserati, Ferrari, Lamborghini, Pagani and De Tomaso. In a city where automotive culture is woven into civic identity, the Maserati showroom is not merely a commercial outlet but a point of access to a living heritage of engineering and design that has shaped Italian industrial history since the early twentieth century.
At a glance
- Type
- Authorised Maserati dealership and showroom
- Location
- Modena, Emilia-Romagna, Italy
- Coordinates
- 44.6492° N, 10.9402° E
- Brand heritage
- Maserati founded in Bologna 1914; Modena-based from 1940
Overview
Modena is one of the principal cities of the Italian Motor Valley, a UNESCO-recognised cultural landscape celebrated for its concentration of luxury automotive manufacturers. Maserati — founded in Bologna in 1914 by the six Maserati brothers — relocated to Modena in 1940 and has been associated with the city ever since, even through changes of ownership (Citroën, De Tomaso, Fiat, Ferrari, Stellantis). The dealership format in this context carries heritage weight: visiting an authorised showroom in Modena is part of the pilgrimage that automotive enthusiasts make to the birthplace of several of the world’s most storied performance-car brands.
History
The Maserati story begins with Alfieri Maserati, who built the first Maserati racing car in Bologna in 1926 after years of working as a test driver and mechanic for other manufacturers. The trident badge — still Maserati’s symbol — was inspired by the Neptune fountain in Bologna’s Piazza Maggiore. After Alfieri’s death in 1932 his brothers Ernesto and Bindo continued the company, selling it to the Orsi family in 1937, who relocated production to Modena in 1940. The postwar decades saw Maserati produce some of the most beautiful grand touring cars of the era, including the 3500 GT (1957) and the Ghibli (1966), designed by Giorgetto Giugiaro. The factory and historic racing department remain in Modena, and the city’s Enzo Ferrari Museum (MUEF) and the Motor Valley Fest annually draw tens of thousands of enthusiasts.
What you see
A Maserati showroom in Modena typically displays current production models alongside archival photography and brand heritage materials, presenting the contemporary product range against the backdrop of a century of motorsport and grand touring history. Modena itself rewards the automotive visitor: the Enzo Ferrari Museum in the city centre occupies the house where Enzo Ferrari was born and is contiguous with the Ferrari factory tour (in Maranello, 18 km south); the Museo Maserati, when open, displays historic racing and road cars; and the historic centre — a UNESCO World Heritage Site for its Romanesque cathedral and civic buildings — provides cultural counterpoint.
Cultural significance
The Motor Valley of Emilia-Romagna is recognised as a cultural district of global significance, with UNESCO and the Italian government supporting its positioning as a heritage tourism destination. Maserati occupies a specific place in this landscape as the brand most historically embedded in Modena: the trident has been a civic symbol of the city for nearly a century, and the brand’s history mirrors the broader arc of Italian industrial and design culture from the early twentieth century to the present.
Practical information
- Address
- Modena, Emilia-Romagna — see dealer locator on maserati.com
- Hours
- Check official website for current showroom hours
- Nearby
- Enzo Ferrari Museum (MUEF), Modena city centre; Ferrari factory, Maranello (18 km); Lamborghini Museum, Sant’Agata Bolognese (35 km)
Getting there
Modena is served by frequent trains from Bologna (approximately 25 minutes) and Milan (approximately 1 hour 30 minutes on high-speed services). The city centre is accessible from the station by taxi or bus. By car, Modena is on the A1 autostrada between Milan and Bologna, with two exits (Modena Nord and Modena Sud).