Gino Coppedè (1866–1927): The Architect of Rome’s Fairy-Tale Quarter

Rome’s most photographed fairy tale is a city block. The quarter that carries Gino Coppedè’s name — spiders and dragons on the facades, a chandelier hanging from a street arch, frogs spouting water in the square — is one of the strangest achievements of twentieth-century Italian architecture, and only half of his story. The other half stands in Genoa, in the shape of castles. This is the life behind both.

A carver’s son in Florence

Coppedè was born in Florence on 26 September 1866, the son of Antonietta Bizzarri and Mariano Coppedè, a woodcarver whose workshop trained the family eye for ornament. The son’s education ran through the city’s Professional School of Industrial Decorative Arts and then the architecture school of the Academy of Fine Arts, which he left in 1896; the surviving records disagree on the exact years in between. He came to building from the side of craft — carving, furniture, decoration — and never lost the habit of treating a facade as a surface to be worked. In 1889, still a student, he married Beatrice Romanelli; the family workshop remained the centre of his world long after the commissions outgrew it.

Genoa: castles for a new century

His breakthrough was a castle. The Castello Mackenzie, raised on a Genoese hillside between 1897 and 1906, wrapped a modern residence in a neo-medieval dream of towers and battlements, and made Coppedè’s name among the city’s new rich. Commissions followed in the same key: the Castello Bruzzo (1904), Palazzo Pastorino (1903–08), Villa Turke at Sturla (1904). The castle was less a revival than a performance: Genoa’s shipping and insurance fortunes wanted a past, and Coppedè could carve one to measure. With his brother Adolfo he carried the family style onto the sea, designing interiors for ocean liners — floating salons for the same clientele. The work spread beyond Liguria: at Lido di Camaiore, on the Tuscan coast, he built the Villa Rolandi-Ricci between 1909 and 1910. By 1917 he was lecturing in architecture at the University of Pisa; academies in Florence, Genoa, Perugia and Urbino elected him a member, and the state made him a Knight, then an Officer, of the Crown of Italy.

The quarter that took his name

In 1915 he began planning the Rome development that became simply Quartiere Coppedè: twenty-six palazzi and seventeen villini between Via Salaria and Via Nomentana, built between 1915 and 1927 around Piazza Mincio. The entrance sets the tone — a great decorated arch over Via Tagliamento with a wrought-iron chandelier hanging in mid-air. Beyond it, the Palazzina del Ragno carries a giant spider and the inscription Labor on an Assyrian-Babylonian facade; the Villino delle Fate dissolves into three asymmetrical houses whose painted walls pay homage to Florence, Rome and Venice. The first palace to be completed, the Palazzo degli Ambasciatori, was finished in 1921; the buildings around it followed between 1920 and 1924. Critics have called the ensemble a hotchpotch of Liberty, Art Deco, Greek, Gothic, Baroque and medieval references. It is exactly that, on purpose — a decorator’s architecture, scaled up to an entire neighbourhood — and it has never stopped drawing visitors.

Frogs, Beatles, Argento

At the centre of Piazza Mincio, Coppedè placed the Fontana delle Rane, a fountain ringed by twelve frogs and probably inspired by the Fontana delle Tartarughe in the former Jewish ghetto — the della Porta fountain whose bronze turtles are traditionally attributed to Bernini. Its pop-culture afterlife arrived in the 1960s, when the Beatles — after a 1965 night at the nearby Piper club — jumped into the basin fully clothed. Dario Argento later used the quarter’s uncanny stage-set atmosphere for The Bird with the Crystal Plumage and Inferno. The architect would likely have approved: the quarter was always scenography as much as housing.

An unfinished ending

Coppedè did not live to see his quarter complete. He died in Rome on 20 September 1927, six days short of sixty-one; the remaining buildings were finished by his son-in-law, Paolo Emilio Andrè. In the year of his death a last Coppedè building was completed on Via Veneto. His reputation, long dismissed by modernist critics as eccentric excess, has climbed steadily since: the castles and the quarter are now protected, studied and — above all — visited.

In the archive

Follow Gino Coppedè across Cultural Heritage Online — the quarter, the castle and the anniversaries we mark:

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