Students start in ChatGPT. The campus is not there.

The Clarivate survey, published in July 2026, found that 95% of students use AI for school projects, up from 45% in 2024. They use it to summarize articles (61%), to brainstorm (61%), to write and edit (51%) and, for nearly half of them, to find scholarly sources. About 60% fact-check the output most of the time or always, and the feature they value most is a citation they can follow.

That last number matters for a university. Students are not looking for a shortcut; they are looking for something they can check. A page with sources is exactly what they ask for, and exactly what an assistant can quote.

A university has two assets that a course catalogue does not capture: the heritage of its campus and the authority of its researchers. The campus is often already a heritage site. The Seminaarinmäki campus of the University of Jyväskylä is a European Heritage Label site: it runs free guided tours, it has a campus guide book, and its summer festival attracted about 55,000 visitors.

Online, the campus is a facilities page and the research is a repository. Neither is a page that names the building, the architect, the year and the sources, and neither is written for the reader who starts in a chat.

A documented place page does for the campus what a guide book does for a visit: the building’s story with its sources, the architect, the date, the map, the photographs with credits, the rooms that matter. A guest post in the archive does the same for a piece of research: the researcher writes it, the sources are in the text, and the article stays in the record.

The archive behind it has been documenting heritage since 1998. A university that publishes its campus and its research there is not advertising; it is putting the material where a student and a model can find it.

It does not recruit students and it does not promise citations. The research and its authorship stay the university’s. It gives the campus and the research a page that can be read, checked and quoted, and it keeps that page after the open day.