Cultural Heritage Online

The Magazine

Stories on Italian and European heritage — architecture, art, places and the people who shaped them.

travel

360-Degree Video Marketing: Four Key Applications

Published in September 2021, an examination of how brands use 360-degree video to showcase products, promote tourism, share extreme sports experiences, and advertise events.

September 2021
travel

Virtual Reality Emerges as Tourism Marketing Tool

As of September 2021, virtual reality was gaining traction in tourism marketing, with industry operators experimenting with immersive 360-degree experiences to showcase destinations to…

September 2021
Heritage News

360-Degree Video: A New Marketing Strategy

Published in September 2021, this article examines how 360-degree video technology is reshaping marketing communications, offering companies immersive ways to engage audiences through interactive…

September 2021
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