Printed advertising and poster art, 1922–44.
A photomontage for MAS of Turin, makers of lifting gear: an electric hoist holding a turretless tracked vehicle in mid-air, with the Mole Antonelliana rising behind. The address and telephone number are printed on the sheet.
A flying boat over the Palermo seaplane base, with Monte Pellegrino behind it. The company that built it, Aeronautica Sicula, began as the Ducrot furniture works — the firm that made Ernesto Basile’s Art Nouveau interiors.
Two lilies out of the dark and a tube of toothpaste: an advertising sheet for ALBA, a household product of Rumianca, the chemical company whose main business was caustic soda, chlorine and sulphuric acid.
An advertising sheet for the Officine Meccaniche Reggiane shows the Re.2001 with its skin taken off: the guns, the tanks, the frames all visible through the fuselage. A monogram in the corner, and no author we could confirm.
Advertising sheet for Caproni Aeronautica Bergamasca S.A., Ponte San Pietro. Scan from the Stefano Vigolo collection. The aeroplane is drawn
Advertising sheet for Aeronautica Caproni Predappio S.A. Scan from the Stefano Vigolo collection. An aircraft drawn as pure outline, flying
Advertising plate for Aeroplani Caproni S.A., Milano-Taliedo, signed «Gianpaolo». Scan from the Stefano Vigolo collection. A twin-engine bomber banks out
Advertising sheet for A.N.I.C. lubricating oil, signed «C. Cremonesi XX». Scan from the Stefano Vigolo collection. One colour, one idea:
An engineer-turned-poster-artist advertises Florence’s oldest engineering house, branded under its pre-1954 name — the window the 1941 date falls neatly inside.
