Serafino Allemano and Fuoriserie of Turin, 1928
In 1928, along the lively artisan avenue of Via Madama Cristina in Turin, Serafino Allemano opened his independent coachbuilding workshop
Interwar Italy 1922–44
Works, objects and printed matter from Italy between 1922 and 1944, documented from private archives.
Francesco Antonio Balocco and Confectionery, 1927
In 1927, in the shadow of the monumental brick towers of the Castello dei Principi d'Acaja in Fossano, master pastry
Ottavio Bottecchia and Teodoro Carnielli Cycles, 1926
In 1926, following consecutive, historic victories at the Tour de France in 1924 and 1925—where he became the first Italian
The Verri Brothers and Arexons Chemistry in Milan, 1925
In 1925, amid the thunderous roar of supercharged Grand Prix engines at the newly inaugurated Monza circuit, brothers Achille and
Gaetano Barbieri and ACMA Packaging in Bologna, 1924
In 1924, inside a modest mechanical workshop near the medieval walls of Bologna, engineer Gaetano Barbieri founded ACMA (*Azionaria Costruzioni
The Faranda Family and Birra Messina, 1923
In 1923, within a city still painfully rebuilding itself from the catastrophic earthquake of 1908, the Faranda family laid the
Gruppo Finanziario Tessile and GFT in Turin, 1930
Formed in Turin in 1930 through the merger of historic Piedmontese woollen mills, GFT invented standardized sizing and industrialized tailoring through the Facis label, later tailoring the global rise of Italian prêt-à-porter.
Gio Ponti and Editoriale Domus in Milan, 1929
Founded in Milan in the twilight of 1928 by architect Gio Ponti and publisher Gianni Mazzocchi, Domus charted a century of design, architecture, and urban elegance, turning Italian lifestyle into an international benchmark.
UPIM and Modern Department Stores in Milan, 1928
Opened in 1928 under the banner ‘Unico Prezzo Italiano Milano’, UPIM dismantled nineteenth-century bourgeois retail elitism, pioneering fixed-price mass department stores with soaring glass facades and democratic consumer goods.