In March 2020, Italian health authorities issued ten key prevention measures to combat coronavirus transmission, including hygiene practices, isolation protocols, and guidance on masks and disinfection.
Published in March 2020, this article examines how Italian cultural institutions responded to pandemic closures by adopting digital tools to maintain audience engagement.
In March 2020, as coronavirus restrictions limited travel and events, Italian businesses faced cancelled or postponed trade fairs. Virtual fair platforms emerged as a practical alternative to maintain market visibility and business opportunities.
In March 2020, as coronavirus lockdowns reshaped work patterns, Italian technology firm OASIS Srl promoted virtual meeting spaces designed to combine remote safety with interactive collaboration.
In March 2020, prominent Italian musicians, actors, and museums launched a social media campaign urging people to stay home during the coronavirus pandemic.
Heritage marketing uses a brand’s historical narrative to strengthen its market position and build consumer trust. The approach combines storytelling with marketing strategy to emphasize quality, identity, and community belonging.
Published in November 2019, heritage marketing leverages a company’s historical assets to strengthen market positioning and brand identity. Marco Montemaggi, Vice President of Museimpresa, explains how corporate storytelling creates lasting stakeholder connections.
On November 12, 2019, the Yunus Emre Institute in Rome hosted an exhibition, conference, and tasting of traditional Ottoman desserts, featuring speakers from Turkey’s Ordu and Ünye regions.
Published in May 2019, an examination of why Italian fascist-era monuments remain standing and how their architectural merit transcends their political origins.
