21 Tools for Video Storytelling and Brand Marketing
A guide to online and offline tools for creating, editing and sharing branded video content, from animation software to streaming platforms.
Heritage News
Cultural Heritage Ambassadors: Italy’s Web-Based Volunteer Network
Presented in January 2019, the Cultural Heritage Ambassador program recruits volunteers to promote Italian cultural sites and traditions online, connecting heritage with tourism and economic development.
Building a Career as a Working Artist: Passion, Skill, and Entrepreneurship
Published in January 2019, an essay on becoming a successful painter examines the distinction between technical craft and artistic expression, arguing that passion, personal experimentation, and entrepreneurial self-awareness are essential to sustaining a career in art.
Promoting Your Cultural Association Online at No Cost
A 2019 guide to using the beniculturalionline.it platform to promote cultural organisations with targeted reach, earned credits, and optional professional upgrades.
Earning ABC Credits on the Cultural Heritage Platform
The benicolturali online platform rewards users with ABC Credits for submitting content, with each credit valued at €2.50. Location entries earn 2 credits while event entries earn 1 credit.
Culture as Economic Engine: Bologna’s Model
A 2019 Nomisma study commissioned by Fondazione Carisbo examined how cultural investment drives economic growth, using Bologna’s museum network as a case study.
Italian nonprofit launches cultural spaces database
ABCOnlus introduced a free online platform in 2019 to connect cultural and creative enterprises with available venues across Italy, supporting economic recovery through cultural initiatives.
Italian Cultural Heritage Observatory launches sector network
ABCOnlus established the Cultural Heritage Observatory in January 2019 to connect over 12,000 Italian creative and cultural enterprises across audiovisual, film, publishing, design, music and arts sectors.
Italy’s Cultural Heritage Observatory Connects 12,000 Creative Enterprises
In January 2019, the Cultural Heritage Observatory launched by ABCOnlus brought together over 12,000 Italian cultural and creative professionals across audiovisual, film, publishing, design, music and arts sectors.