
An advertising poster designed by Lucio Venna in 1931. Venna, the pseudonym of Giuseppe Landsmann (1897–1974), was an Italian painter and exponent of the Futurist movement.
Venna was born in Venice and moved to Florence at fifteen to pursue painting. In 1913 he encountered painter Emilio Notte, who became his teacher and lasting collaborator, introducing him to Futurism during Florence’s vital artistic period. Throughout his career, Venna worked across painting and commercial design, with this poster representing his engagement with the graphic practices of the interwar era.
About Lucio Venna
Venna (1897–1974) was a Venetian-born painter who settled in Florence as a teenager and became active in Futurist circles. He worked as both an easel painter and commercial designer, contributing to the visual culture of early twentieth-century Italy until his death in Florence.
Details
- Creator: Lucio Venna (pseudonym of Giuseppe Landsmann)
- Year: 1931
- Object type: Advertising poster
- Movement: Futurism
Frequently asked questions
Who was Lucio Venna?
Lucio Venna was the professional name of Giuseppe Landsmann (1897–1974), an Italian painter born in Venice who became an exponent of the Futurist movement after settling in Florence in 1912.
What movement did Venna work in?
Venna was associated with Futurism, the Italian avant-garde movement. He was introduced to the movement through painter Emilio Notte, whom he met in Florence in 1913.
What was Venna’s career?
Venna worked as both a painter and commercial designer throughout his career, creating easel paintings and advertising posters until his death in Florence in 1974.

