Announced on 4 April 2020, Oasis Academy launched a professional training programme for cultural heritage and tourism operators across Italy, offering integrated access to multiple educational resources and industry networking opportunities for 468 euros annually plus VAT—or free for the first year to members who registered before 30 April 2020.
Training content and resources
The programme included weekly live sessions with subject-matter experts followed by question-and-answer periods, alongside on-demand video courses covering SEO optimisation, video marketing, WordPress, Instagram strategy for cultural institutions, social media management, and advertising campaigns across social platforms and search engines. Participants also received introductory guides to new technologies, gamification tools, effective e-commerce for artisanal and local heritage businesses, and booking systems for cultural tourism activities.
Professional benefits and networking
Members gained access to an exclusive online community of entrepreneurs and professionals, a PRO profile on the BeniCulturaliOnLine platform, and a reserved digital archive of all course materials. The programme included free admission to Cultural-Hub.com events and restoration salons in Bari and Ferrara, live expert sessions at the Cultural-Hub stand, and an all-access pass to the Heritage Marketing event at the Art and Restoration Exhibition in Florence. Participants also received a 30-minute private consultation with an Academy expert to assess their online presence.
Credentials and final award
Upon completion, members received an ABCO (Ambassadors of Cultural Heritage) Certificate with an identifying badge. The programme imposed no renewal obligations, and those who applied by 30 April 2020 through the Ministry of Innovation’s Digital Solidarity initiative also qualified for one year free access.
Frequently asked questions
What was the annual cost of Oasis Academy membership?
The programme cost 468 euros per year plus VAT, though it was offered free for the first year to those who registered before 30 April 2020 with a PRO profile, and free for one year to applicants through the Ministry of Innovation’s Digital Solidarity scheme.
What qualification did participants receive upon completion?
Members received the ABCO (Ambassadors of Cultural Heritage) Certificate with an identifying badge after finishing the training programme.
Which industry events were included in the membership?
Members received free admission to Cultural-Hub.com and restoration salons in Bari and Ferrara, live expert sessions at the Cultural-Hub stand, and an all-access pass to the Heritage Marketing event at the Art and Restoration Exhibition in Florence.