Published in January 2019, this guide explains how cultural associations can promote their activities on beniculturalionline.it, a platform established online since 1998 that receives over one million social interactions monthly and is respected by cultural institutions and authorities.
Getting Started and Building Your Profile
To begin, register on the platform using a Facebook account—the only login option available at that time. The platform recommends using an account belonging to the association’s president or someone capable of managing web communications effectively. After registration, add your email address to activate your Base Profile, which serves as a professional resume for those working in culture and tourism sectors.
Creating Location and Event Records
Next, create location cards (SCHEDA LOCATION) to list your association’s details at each venue where it operates. If your association has multiple sites, publish separate location cards for each. To promote your activities over time, create event cards (SCHEDE EVENTO) linked to location cards. The platform then credits your account for each submission: 2 ABC credits per location card and 1 ABC credit per event card, where each ABC credit equals €2.50. You receive your first credit upon email verification, allowing you to purchase visibility and services within the platform.
Upgrading and Publishing Under Your Association’s Name
While basic promotion is free, the Pro Profile costs €12 per year (reduced from €48 in 2019) and doubles credit earnings while unlocking additional features. More importantly, you can open a Page—manageable by multiple members—that publishes all content under your association’s name rather than individual profiles. This Page offers Pro-level functions and becomes your association’s official profile, improving content presentation for readers and search engine visibility.
Frequently asked questions
What login method does beniculturalionline.it require?
Registration is available through Facebook accounts only, as of the 2019 publication date.
How much does the Pro Profile cost?
The Pro Profile costs €12 per year, reduced from the standard €48 annually during 2019.
Can multiple association members manage a Page?
Yes, a Page can be managed by multiple profiles, allowing different association members to access and publish content under the association’s official name.