The tenth edition of tourismA – Salone Archeologia e Turismo Culturale was held at the Palazzo dei Congressi in Florence from 23 to 25 February 2024, marking a decade-long anniversary celebration of Italy’s leading archaeology and cultural tourism salon. Organized by Archeologia Viva (Giunti Editore), the event drew over 200 high-level speakers and featured exhibitions, lectures, educational workshops, and roundtables across three days.
Programme and Participants
Notable guests included Alberto Angela, Aldo Cazzullo, and Francesco Guccini, among others. The salon offered free admission to encourage broad public participation in conscious and sustainable travel. Piero Pruneti, director of Archeologia Viva, expressed pride in the milestone achievement reached over the ten-year period.
Awards and Educational Activities
The festival presented the GIST ACTA – Archeological & Cultural Tourism Award and offered free experimental archaeology workshops for students from Tuscany. The programme reinforced tourismA’s position as a reference point in the sector, promoting dialogue between cultural heritage professionals and the travelling public.
Frequently asked questions
Was there an admission fee?
No, entry was free, promoting participation from a wide audience interested in conscious and sustainable travel.
Who were the main speakers at the event?
Notable guests included Alberto Angela, Aldo Cazzullo, and Francesco Guccini, among over 200 high-level speakers in total.
Were educational activities available?
Yes, free experimental archaeology workshops were offered specifically for students from Tuscany.