Announced in May 2020, Italian Tourism Day was established by ABCOnlus, an Italian non-profit organization, to support the national tourism sector on September 27, 2020. The initiative coincided with World Tourism Day, observed annually on September 27 by the United Nations World Tourism Organization (UNWTO).
Campaign purpose and structure
ABCOnlus designed Italian Tourism Day to promote Italian tourism businesses and activities nationwide. The organization invited tourism operators across the country to participate by sharing their content using the hashtag #ItalianTourismDay. Participation was free of charge, allowing businesses to increase visibility and promote their activities without additional cost.
How to participate
Tourism businesses and operators could join the campaign by sharing their content on social media platforms using the hashtag #ItalianTourismDay. This approach enabled participants to showcase their offerings and enhance their visibility during a period when the tourism sector faced economic pressures.
Frequently asked questions
When was Italian Tourism Day celebrated?
Italian Tourism Day was celebrated on September 27, 2020, coinciding with the World Tourism Day observed by the United Nations World Tourism Organization.
Who organized the campaign?
ABCOnlus, an Italian non-profit organization, launched and organized Italian Tourism Day to support Italy’s tourism sector.
What was required to participate?
Participation was free and required only sharing tourism-related content on social media using the hashtag #ItalianTourismDay.