Presented in August 2023, this overview examines guest posting as a content marketing strategy, defining the practice, explaining typical costs, and outlining its role in link building and audience reach.
What is a guest post?
A guest post is an article published on a blog that does not belong to the author. The arrangement typically involves three parties: companies seeking the service, agencies that provide it, and bloggers who create and publish guest posts. Once published, a backlink to the author’s website is inserted—a practice known as link building. Guest posting serves as a marketing strategy to increase visibility, drive traffic to a site, and build authority.
Article pricing and costs
The cost of article creation is a significant budget consideration. Currently, articles are available at widely varying price points: from as low as €3 to €100 per piece. Articles written by professional authors typically cost between €20 and €25. With SEO optimization included, articles of 350–500 words may cost around €50.
Guest post publishing factors
The cost of publishing a guest post depends on several variables: article length, article quality, relevance to the blog’s audience, and the blog’s visibility and traffic. For a cultural heritage publication, guest post costs generally range from €50 to €100, though negotiation for lower rates is possible if the article offers high quality and strong audience relevance. Benefits of guest posting include expanded visibility through exposure to a larger audience, increased traffic to the author’s website through reader clicks on backlinks, and enhanced site authority through association with established platforms.
Frequently asked questions
What is link building?
Link building is the practice of inserting a backlink to the author’s website within a published guest post, helping to establish connection and drive referral traffic.
Why do authors use guest posting as a marketing strategy?
Guest posting increases visibility, drives traffic to the author’s site, and builds the site’s authority by associating it with established platforms and reaching new audiences.
What factors affect guest post pricing?
Pricing depends on article length, quality, relevance to the host blog’s audience, and the visibility of the host blog.
