A winged spool over Gozzano: the second Bemberg sheet

A winged spool over Gozzano: the second Bemberg sheet
Advertising sheet for Bemberg, Gozzano. Scan from the Stefano Vigolo collection.

A pair of yarn spools grows a wing and takes off over the factory that made them. Below, two hands stretch threads across a globe draped in finished fabric. The second Bemberg sheet in this collection is the more inventive one — and the more informative: under the script logo it prints a place. GOZZANO.

The banner differs from the main campaign’s: «INDUSTRIE ITALIANE IN LINEA — PER L’AUTARCHIA», Italian industries in line for self-sufficiency, with the caption «IL FILATO ITALIANO CONOSCIUTO IN TUTTO IL MONDO» beside the flying spools. The lower composition — hands, threads, globe, drape — restates it without words: from Italian spinning to the dressed world.

Gozzano, printed on the page

Bemberg’s Italian works stood at Gozzano, on Lake Orta in the Novara hills, spinning the cuprammonium «cupro» artificial silk whose technology the parent German firm had dominated since 1911. The first Bemberg sheet in this collection — the marble Venus of the «autarchia tessile» series, published separately — names no place at all; this one prints the mill town directly under the logo, which is worth noting because the paperwork that came with the collection located the firm elsewhere. Where the sheet itself speaks, we follow the sheet.

Marks and date

The collector attributes the design to Erberto Carboni, reading an EC monogram beside the logo frame; on our scan only a small unresolved mark appears at the right edge. Published without an attribution; no printed date, in the autarky campaign’s ambit of the late 1930s.

About this image. The work is still protected by copyright: under Italian law (L. 633/1941) rights run for 70 years from the death of the author. Since the author has not been identified, that term cannot be considered expired, and the image is treated as fully protected. It is reproduced here for documentation, study and critical purposes only, under Art. 70 of L. 633/1941 and the fair-use provision of 17 U.S.C. §107. The scan was made by the collector from his own copy of the sheet, part of the period material he keeps in a private archive: owning the physical sheet is not the same as holding the rights to the work. The image is not offered for sale, no reproduction rights are granted, and any request concerning the work should be addressed to the rights holders. Cultural Heritage Online publishes this material to document it, with no celebratory intent; see our terms and the DMCA contact published there.

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