An advertising poster designed by Mario Gros in 1931. Gros was an Italian graphic designer, painter and entrepreneur based in Turin who became a prominent poster artist for film production companies and commercial clients throughout the early twentieth century.
Gros trained as an engraver and studied painting at the Accademia Albertina in Turin before establishing himself as a poster designer. He worked for major film studios including Ambrosio Film and Pittaluga, creating promotional materials for acclaimed cinema. His portfolio included posters for notable films and celebrated actors of the era. He later founded a printing and poster-production company in Turin in 1925, expanding his work in graphic enterprise.
About Mario Gros
Mario Gros (Turin, 1888–San Remo, 1977) was an Italian painter, draughtsman and graphic entrepreneur. He began his career as an apprentice engraver while studying at the Accademia Albertina, where he received instruction in painting. He pursued work as a chromatic engraver and advertising poster designer, becoming a key figure in Italian film poster production during the silent and early sound cinema periods.
Details
- Creator: Mario Gros
- Year: 1931
- Object type: Advertising poster
- Movement: Italian graphic design, interwar period
Frequently asked questions
Who was Mario Gros?
Mario Gros (1888–1977) was an Italian painter, draughtsman and graphic designer from Turin. He trained at the Accademia Albertina and became a prominent poster artist for Italian film studios, notably Ambrosio Film and Pittaluga, before founding his own printing company in 1925.
What kind of work did Gros create?
Gros specialised in advertising posters, particularly promotional materials for cinema. He designed posters for major films and created portraits of celebrated actors and actresses of the silent and early sound film era.
When did Gros establish his printing business?
Gros founded Gros Monti & C., a poster-printing company, in Turin in 1925 with two partners, based in the San Paolo district.
