MAV (Virtual Archaeological Museum)
A multimedia center where holograms, interactive installations and virtual reconstructions bring the Roman cities of Pompeii and Herculaneum back to life as they existed moments before the catastrophic eruption of 79 AD.
At a glance
Located steps from the archaeological excavations of Herculaneum, the MAV occupies 5,000 square meters across three levels. Over seventy multimedia installations guide visitors through reconstructed Roman sites—Pompeii, Herculaneum, Baia, Stabia and Capri—using cutting-edge technology to recreate daily life before Vesuvius’s eruption.
History
The MAV represents a contemporary approach to archaeological heritage, employing advanced multimedia and digital reconstruction to engage modern audiences with the Roman world. The museum transforms the traditional exhibition model into an interactive journey that blends historical documentation with immersive technology, allowing visitors to experience vanished cities as living spaces rather than static ruins.
What you see
Scenographic reconstructions, holographic displays and visual interfaces create a virtual dimension throughout the museum’s three floors. Visitors navigate through spatial installations that simulate archaeological environments, with interactive elements enabling hands-on exploration of Roman architecture, daily customs and urban planning. The technology renders ancient streets, homes and public spaces with documentary precision while maintaining an accessible, engaging atmosphere for diverse audiences.
Cultural significance
The MAV represents one of Italy’s most advanced applications of technology to cultural heritage interpretation. By merging archaeological evidence with multimedia narration, it establishes new methods for understanding the past—balancing scientific accuracy with the emotional immediacy that virtual reconstruction provides. The museum addresses a fundamental challenge: how to communicate the human dimensions of ancient catastrophe.
Key facts
- Address: Via IV Novembre n.44, 80056 Ercolano, Naples
- Coordinates: 40.807247957491825, 14.35039222240448
- Website: http://www.museomav.it/museo/
- Phone: 081/7776843
- Size: 5,000 square meters across 3 levels
- Focus: Pompeii, Herculaneum, Baia, Stabia and Capri (pre-79 AD)
Practical information
The museum operates as a standard cultural institution near major Ercolano attractions: the archaeological excavations, Vesuvius National Park and the Golden Mile coastal villas. Hours of operation and admission fees are not listed in available sources; consult the official website for current details.
Getting there
The MAV is situated in central Ercolano on Via IV Novembre. It stands within walking distance of Herculaneum’s excavations and connects easily to nearby attractions including the eighteenth-century villas of the Golden Mile and the Resina vintage market. Public transport and parking information should be confirmed on the museum’s website.
Sources & resources
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