Whiteleys
A historic shopping destination transformed into a contemporary mixed-use development, Whiteleys anchored Bayswater’s retail identity for over a century before its 2018 reimagining.
At a glance
Whiteleys occupies the site of William Whiteley Limited, one of London’s pioneering department stores. The landmark building on Queensway served shoppers for generations before closing in 2018 for comprehensive redevelopment by architect Norman Foster.
History
William Whiteley Limited opened in 1911, joining an elite cohort of London’s first department stores alongside Selfridge’s, Liberty’s and Harrods. The store became a cornerstone of Bayswater retail life, drawing customers across the capital. In December 2018, the centre closed to make way for redevelopment under new ownership by Meyer Bergman and CC Land.
What you see
The reimagined Whiteleys, designed by Norman Foster, creates a mixed-use complex respecting the original building’s footprint while introducing contemporary residential and hospitality uses. The development includes 139 condominium apartments, ground-floor retail units, and the UK’s first Six Senses hotel—balancing preservation with modern urban living.
Cultural significance
Whiteleys represents a pivotal moment in London retail history. The original William Whiteley store exemplified the ambition of early 20th-century department stores—palatial spaces offering diverse merchandise under one roof. Its transformation reflects how heritage buildings adapt to contemporary urban demands, maintaining their cultural footprint through sensitive redevelopment.
Key facts
- Location: Bayswater, City of Westminster, London
- Coordinates: 51.51461111, -0.18844444
- Original store opened: 1911
- Redevelopment architect: Norman Foster
- New features: 139 apartments, UK’s first Six Senses hotel, ground-floor retail
Practical information & getting there
Whiteleys is located on Queensway in Bayswater. The site is accessible via London Underground (Bayswater or Queensway stations). The redeveloped mixed-use complex offers dining, shopping and accommodation options; check individual tenants’ websites for hours and services.
Sources & resources
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