Presented on 23 June 2023, a one-hour online event examined how immersive digital technologies—virtual reality (VR), augmented reality (AR), and mixed reality (MR)—can help architects promote their work and engage with clients and partners in new ways.
Key Technologies and Applications
The session covered four main features of immersive digital solutions. Immersive virtual tours allow users to explore complex architectural spaces from multiple angles, walking through virtual environments to gain realistic views of structures. Interactive 3D visualizations enable detailed models that can be zoomed, rotated, and analyzed to understand design decisions. Immersive simulations using AR and MR show how architecture integrates with its surroundings, revealing spatial relationships and visual impact. Interactive presentations layer explanatory elements onto design and construction processes, making complex concepts accessible.
Speakers included Arch. Luigi de Marchi, CEO of OASIS Srl, who presented opportunities for architects; Dr. Lorenzo Renzulli, CTO of OASIS Srl, who introduced VR and AR applications; Ing. Marco Pavan, CEO of 3D Viewer Online, who demonstrated field applications; and Dr. Alberto Venturato, CTO of 3D Viewer Online, who discussed 3D as a promotional tool.
3D Viewer Online Platform
The partner platform 3D Viewer Online offers architects tools to leverage existing design and construction materials for building projects, restoration work, and interior design. The Project and Review feature provides a collaboration platform for sharing 3D models without proprietary software, enabling real-time interaction with clients and suppliers to reduce design costs. The 3D Configurator allows potential clients to personalize virtual environments, viewing both current and proposed states interactively from multiple angles, giving them greater understanding of projects.
The event ran from 16:00 to 17:00 on 23 June 2023 as a digital broadcast, with an access link provided on the day.
Frequently Asked Questions
What are the main immersive technologies discussed?
Virtual reality (VR), augmented reality (AR), and mixed reality (MR) transform architectural spaces into interactive virtual environments, enabling clients and partners to explore designs in detail and understand how buildings integrate with their surroundings.
How do these tools benefit architectural firms?
Immersive digital solutions reduce design costs through real-time collaboration, allow firms to showcase completed work to potential clients, and enable clients to personalize and explore environments interactively, increasing engagement and understanding.
What materials can be reused with these technologies?
Firms can leverage existing design and construction materials already created for building projects, restoration work, and interior design through the 3D Viewer Online platform and similar tools.
