An advertising poster designed by Marcello Nizzoli in 1927. This work exemplifies the Italian designer’s command of commercial graphic design during the interwar years, when he established himself as a master draughtsman and visual communicator for prominent brands.
Nizzoli worked across multiple design disciplines throughout his career, creating advertisements for major companies including Campari and Martini. His graphic work of this period reflects the cultural ferment of 1920s Italian design, drawing on the stylistic vocabulary of contemporary avant-garde movements while remaining accessible to a cultivated middle-class audience. The poster demonstrates his ability to synthesize Futurist principles, Cubist abstraction, and commercial clarity into a coherent visual statement.
About Marcello Nizzoli
Nizzoli (1887–1969) graduated from the Accademia di Belle Arti of Parma in 1913 and worked as a draughtsman in Milan. His reputation solidified following the Prima Esposizione Internazionale delle Arti Decorative in Monza in 1923. Over the following decades, he became known for his versatility across design domains—from fashion accessories to industrial design—and would later gain international recognition as chief designer for Olivetti.
Details
- Designer: Marcello Nizzoli
- Year: 1927
- Object type: Advertising poster
- Movement: Interwar Italian graphic design, Futurism influence
Frequently asked questions
Who designed this poster?
The poster was designed by Marcello Nizzoli, an Italian artist, architect, and graphic designer who established his reputation in the 1920s.
What movements influenced Nizzoli’s work?
Nizzoli’s design vocabulary drew from Futurism, Cubism, Viennese Secession style, and Novecento Italiano, which he adapted to appeal to his commercial clientele during the interwar period.
What else did Nizzoli design?
Beyond advertising posters, Nizzoli designed fashion accessories, typewriters, and industrial products. He served as chief designer for Olivetti and is known for the iconic Lettera 22 portable typewriter.
