An advertising poster designed by Giuseppe Riccobaldi del Bava in 1936. The work exemplifies the commercial graphic design for which this Italian painter became recognized across the twentieth century.
Riccobaldi del Bava devoted considerable attention to the poster medium, establishing himself as a notable figure in travel, marketing and industrial design. His approach to advertising graphics reflected the modernizing commercial culture of interwar Italy, where innovative visual communication increasingly shaped public space and consumer awareness.
About Giuseppe Riccobaldi del Bava
Giuseppe Riccobaldi del Bava (1887–1976) was an Italian painter whose career spanned most of the twentieth century. Beyond his poster work, he participated in the painting competition at the 1948 Summer Olympics, demonstrating his standing in the broader artistic community.
Details
- Creator: Giuseppe Riccobaldi del Bava
- Year: 1936
- Object type: Advertising poster
- Field: Travel, marketing and industrial design
Frequently asked questions
Who created this poster?
Italian painter Giuseppe Riccobaldi del Bava (1887–1976) designed this advertising poster. He was most noted for his work on travel, marketing and industrial posters throughout his long career.
What was Riccobaldi del Bava known for?
Riccobaldi del Bava earned recognition principally for his poster design in commercial, travel and industrial contexts. His work also extended to fine art—he participated in the painting competition at the 1948 Summer Olympics.
When was this poster made?
The poster dates to 1936, a period during which commercial poster design in Italy was undergoing significant modernization and artistic refinement.
