This manifesto dates to 1933 and was created by Alfredo Capitani, an Italian scenographer, advertising artist and painter active in theatrical and commercial design.
Capitani worked extensively in cinema promotion during the interwar period, designing large-format posters for Italian and American film studios including MGM, Fox and Columbia Pictures. He produced promotional materials for numerous films, establishing himself as a leading poster artist of his era. His practice combined theatrical training with the visual demands of cinema advertising, a field that flourished in 1930s Italy.
About Alfredo Capitani
Born in Ciampino in 1895, Capitani trained in scenography at the Accademia Inglese di Belle Arti in Rome before moving into theatrical set design. In 1919 he opened a studio dedicated to poster creation and visual advertising, collaborating with other painters on cinema installations and large-scale murals. He remained active as a poster artist until 1960, then devoted himself to painting until his death in Rome in 1985 at the age of ninety.
Details
- Creator: Alfredo Capitani (1895–1985)
- Date: 1933
- Medium: Poster
- Specialization: Cinema advertising and theatrical design
Frequently asked questions
Who was Alfredo Capitani?
An Italian scenographer, advertising artist and painter who specialized in theatrical set design and cinema poster production from the early twentieth century until 1960.
What kind of work did he create?
Capitani designed large-format cinema posters and promotional materials for major film studios, including works for American companies such as MGM, Fox and Columbia Pictures, as well as Italian producers.
When was he active?
He opened his poster design studio in 1919 and remained professionally active in advertising and poster creation until 1960, after which he focused on painting until his death in 1985.
.jpg?w=768&resize=768,0&ssl=1 "Manifesto by Filippo Tommaso Marinetti, 1932")