Heritage marketing uses a company’s historical narrative and cultural identity to build consumer trust and loyalty. Tools include corporate archives, company museums, events, and storytelling across multiple media.
Heritage marketing uses a company’s historical narrative and past achievements as a strategic tool to build brand awareness and differentiate established enterprises from newer competitors.
Published in September 2021, this guide explains the technical and creative distinctions between 360-degree video, stereoscopic 3D video, and virtual reality video formats.
As of September 2021, 360-degree video emerged as a significant trend in digital marketing, with applications extending far beyond tourism and real estate into customer support and internal communications.
A practical walkthrough for creating and marketing digital art as NFTs, published in September 2021. The guide covers wallet setup, minting on OpenSea, and selling strategies, while cautioning that significant earnings require established fame.
A tutorial on creating non-fungible tokens using platforms like OpenSea and marketing them for sale, presented in September 2021.
Seminars hosted by Museimpresa, an association promoted by Confindustria and Assolombarda, demonstrated how companies serve as cultural generators through archives and museums preserving Italy’s industrial heritage.
Virtual tours are immersive digital experiences that allow visitors to explore locations remotely using 360-degree panoramic images and interactive navigation. These tours can be accessed on Google Street View, Google Maps, and viewed with VR headsets.
In August 2021, Oasis and EvoDigitale announced five €2,000 scholarships for their Blockchain Elite course, a 410-hour programme designed for both experienced developers and beginners.
