Presented in March 2019, this guide outlines how museums and exhibition spaces can promote themselves effectively at no cost through the Cultural Heritage Online platform (culturalheritageonline.com).
Getting Started on the Platform
The first step is to log in using a Facebook account—currently the only login option available. The platform recommends using an account belonging to the museum director or communications manager to ensure effective web communication. After registration, users must enter their email address to activate a Basic Profile, which can serve as a professional portfolio for those working in culture and tourism sectors.
Creating Location and Event Cards
Museums should create Location Cards (SCHEDA LOCATION) to list their exhibition spaces. Institutions with multiple venues can publish separate Location Cards for each site. To promote ongoing activities, museums create Event Cards (SCHEDE EVENTO) that link to specific locations. The platform suggests adding Location Cards for external venues where the museum hosts events, such as archaeological sites or public squares, as this improves search engine visibility and content quality.
Credits and Premium Features
The platform awards credits for each card published: 2 ABC credits per Location Card and 1 ABC credit per Event Card. Each ABC credit equals 2.50 euros and can be used to purchase visibility or other services. Users receive their first credit upon email verification. For enhanced functionality, the Professional Profile costs 12 euros annually (reduced from 48 euros for 2019) and doubles the rate at which credits are earned. Museums can also open a branded Page that allows multiple staff members to publish content under the institution’s name rather than individual profiles.
Reach and Recognition
Cultural Heritage Online has operated since 1998 and reports over 1,000,000 monthly social media interactions. The platform is recognized and valued by cultural authorities, meaning published content receives significant audience engagement.
Frequently asked questions
Which login method does the platform use?
Cultural Heritage Online requires Facebook login as the only available option.
How much does the Professional Profile cost?
The Professional Profile costs 12 euros annually and provides doubled credit earnings compared to the Basic Profile.
Can multiple staff members manage a museum’s presence?
Yes, museums can open a branded Page that multiple profiles can access and manage, allowing collaborative content publication under the institution’s name.
