Cultural Heritage Online

The Magazine

Stories on Italian and European heritage — architecture, art, places and the people who shaped them.

Heritage News

Italy’s Blockchain Market Growth and Adoption

Anitec-Assinform presented a white paper in September 2021 outlining blockchain's role in Italy's post-pandemic digital transformation, forecasting 20% annual growth over three years.

September 2021
Photography

NFTs for Photographers: Blockchain Guide

A 2021 guide explaining non-fungible tokens, blockchain technology, and how photographers can create and sell NFTs while retaining full image rights.

September 2021
Education

Heritage Marketing: Corporate History as Asset

Heritage marketing uses a company's historical narrative and past achievements as a strategic tool to build brand awareness and differentiate established enterprises from newer…

September 2021
travel

360-Degree Video Marketing: Brand Applications

Published in September 2021, an examination of how brands use 360-degree video to showcase products, promote tourism, share extreme sports experiences, and advertise events.

September 2021
travel

Virtual Reality in Tourism Marketing & Travel

As of September 2021, virtual reality was gaining traction in tourism marketing, with industry operators experimenting with immersive 360-degree experiences to showcase destinations to…

September 2021
Heritage News

360-Degree Video in Modern Digital Marketing

Published in September 2021, this article examines how 360-degree video technology is reshaping marketing communications, offering companies immersive ways to engage audiences through interactive…

September 2021
Education

360-Degree Video Marketing for Brand Growth

As of September 2021, 360-degree video emerged as a significant trend in digital marketing, with applications extending far beyond tourism and real estate into…

September 2021
Education

360 Video, 3D Video and VR: Visual Formats

Published in September 2021, this guide explains the technical and creative distinctions between 360-degree video, stereoscopic 3D video, and virtual reality video formats.

September 2021
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