NFTs and Traditional Art: The Uffizi Doni Tondo

Another day, another NFT.

The Uffizi Gallery in Florence , Italy is entering cryptocurrency.

The gallery sold Michelangelo’s Doni Tondo as an NFT for $ 170,000 .

The Uffizi authenticates the physical art while Cinello creates the digital duplicate.

The pandemic has hit all the establishments in person, will this pivot be a saving grace for the good of the artists?

Eike Schmidt, the director of the gallery commented:

In the medium term [NFT sales] will be able to contribute to a museum’s finances, comparable to the proceeds from catering. It is not a change of direction in terms of revenue, it is an additional income. But creating such a market is not a quick thing.

Here is the new Economy of Culture !

The future is now the present!

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Sources

  • S1 — Velthuis, Olav. Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art. Princeton University Press, 2005. ISBN 978-0-691-12497-1.
  • S2 — Settis, Salvatore. Battaglie senza eroi: i beni culturali tra istituzioni e profitto. Electa, 2005. ISBN 978-88-370-4032-1.

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