Launched in March 2020, The Colouring Book presented a collection of over 130 black-and-white drawings created by contemporary Italian artists, ranging from established figures like Maurizio Cattelan to collectives such as Vedovamazzei. The project was initiated by Milano Art Guide, a digital platform, in response to Covid-19 lockdown measures that confined people to their homes.
Project Overview
Organised by Rossella Farinotti and Gianmaria Biancuzzi, The Colouring Book brought together artists of different generations who responded enthusiastically to the invitation to contribute. The collection was presented as a virtual album accessible on smartphones, tablets, or printable on standard A4 paper. Users could download the drawings, colour them, and share their work on social media by tagging the artist’s name and @milanoartguide.
How to Access and Use
Drawings were released regularly on the Milano Art Guide website and could be downloaded to any device. The artwork was free to print, colour, and share on social networks. The initiative was entirely non-profit and was promoted in collaboration with Lara Facco P&C. Artists contributed their work as a means to provide an intelligent and enjoyable activity for households confined to their homes, whether for children, grandparents, parents, or housemates.
Frequently asked questions
Who created the drawings in The Colouring Book?
Over 130 Italian contemporary artists contributed drawings, including Maurizio Cattelan and Vedovamazzei, representing different generations of artistic practice.
How could people access and use the colouring book?
The drawings were available to download from the Milano Art Guide website on all devices, and could be printed on A4 paper, coloured, and freely shared on social media.
Was there a cost to participate in the project?
The Colouring Book was entirely non-profit, with all drawings available free of charge.