Presented in April 2019, BeniCulturalOnLine.it introduced CulturalTours, a new feature enabling professional profile users to create themed itineraries by linking cards of registered cultural locations. The function was designed for hotels, tourism boards, tour guides, and associations seeking to promote destinations through cultural pathways.
Purpose and Target Users
CulturalTours provides tourism operators with a tool to develop alternative routes beyond conventional mass tourism circuits. A hotel, for example, could design thematic itineraries tailored to its target clientele, promoting surrounding territory and generating regional interest. The platform allows users to craft offerings that transform city centers into distributed museums of culture.
Bologna Example
To demonstrate the function’s potential, the platform showcased a Bologna itinerary highlighting 10 contemporary art galleries selected by users as among the most significant in the city. This route transforms Bologna’s city center into a contemporary art museum dispersed across multiple locations, accessible through a single themed tour.
Frequently asked questions
Who can use CulturalTours?
CulturalTours is available to professional PRO profile users, including hotels, tourism boards, tour guides, and cultural associations seeking to promote cultural pathways and territories.
What is the main benefit of creating themed itineraries?
Custom itineraries allow tourism operators to attract new clients by presenting alternative experiences beyond standard tourist flows, promoting regional territories and generating interest through culturally focused routes.
