A.L.F.A., Anonima Lombarda Fabbrica Automobili, was registered on 24 June 1910 in Milan, in the Portello workshops on what were then the edges of the city. The plant had belonged to Società Italiana Automobili Darracq, the Italian arm of the French manufacturer, set up in 1906 in Naples and soon moved north; when commercial success failed to arrive, its managing director Ugo Stella promoted the founding of a new company, backed by the same investors. Giuseppe Merosi had already drawn the design of the car that would become its first model.
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