A cinema projector photographed on its pedestal, filling a magazine page: an object of Italian industrial design at the start of the 1940s.
The page is printed in blue-grey. MICRON IX runs across the top in outlined display letters. The machine stands at the centre: a cylindrical lamp housing with carrying handles, the projection head in the middle carrying the maker’s name, and two large circular film magazines, one above and one below, closed in flat drums. To the right, in a light italic, the claim: Una concezione poderosa e veramente nuova — a powerful and genuinely new design. A dark band at the foot carries MICROTECNICA and, beneath it, TORINO.
Microtecnica, founded in Turin, worked in precision mechanics and optics. The sheet was scanned from a magazine of the period.
About this image. The author of the advertisement is not identified, so the copyright term cannot be calculated: the work is treated as protected. It is reproduced here for documentation, study and critical purposes only, under Art. 70 of L. 633/1941 and the fair-use provision of 17 U.S.C. §107. The scan was made by the collector from his own copy of the work — the period magazine printings and loose sheets he keeps in a private archive: owning the physical copy is not the same as holding the rights to the work. The image is not offered for sale and no reproduction rights are granted. See our terms and the DMCA contact published there.
