A manifesto poster for Gardone Riviera dating to 1936, printed by F. Milani Successori in Milan. The work represents the promotional materials produced during Italy’s interwar period to publicize the town as a tourist destination on Lake Garda’s western shore.
Gardone Riviera, situated in the province of Brescia in Lombardy, developed as a cultural and leisure destination during this era. The poster documents the visual vocabulary of 1930s Italian regional promotion, employing graphic design as a tool for tourism and economic development. The commission of such materials reflects the town’s established status as an attraction of note within the Italian tourist economy.
About Gardone Riviera
Gardone Riviera is a comune on the western shore of Lake Garda in the province of Brescia. The town is home to the Vittoriale degli Italiani, a former residence of poet Gabriele D’Annunzio donated to the Italian State, and the Giardino Botanico Fondazione André Heller, a botanical garden. The town holds the designation of one of I Borghi più belli d’Italia (The most beautiful villages of Italy).
Details
- Year: 1936
- Location: Gardone Riviera, province of Brescia, Lombardy
- Printer: F. Milani Successori, Milan
- Type: Promotional poster
- Subject: Tourist promotion for a Lake Garda lakeside town
Frequently asked questions
Where is Gardone Riviera?
Gardone Riviera is situated on the western shore of Lake Garda in the province of Brescia, Lombardy, in northern Italy.
What is notable about Gardone Riviera?
The town is home to the Vittoriale degli Italiani, a former residence of poet Gabriele D’Annunzio that is now a national monument, and the Giardino Botanico Fondazione André Heller. It holds the designation of one of the most beautiful villages of Italy.
Why was this poster created?
The manifesto was produced in 1936 as part of promotional efforts to attract tourists to Gardone Riviera, reflecting the town’s established role as a leisure destination on Lake Garda during Italy’s interwar period.
